And the statement must stay there for six months. Ouch!
Early last week, UK Judge Colin Birss ruled that the Samsung Galaxy Tab 10.1 wasn’t cool enough to be confused with the iPad and therefore did not infringe upon Apple’s intellectual property.
Today, Judge Birss has made orders forcing Apple to publicly state that fact as advertisements in newspapers and magazines (specifically the Daily Mail, the Financial Times, Guardian Mobile magazine and T3) and on their web site for six months.
Bloomberg is reporting the decision based on a draft copy of the ruling provided by Samsung’s legal team.
Following last week’s decision, Apple responded, “It’s no coincidence that Samsung’s latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging. This kind of blatant copying is wrong and, as we’ve said many times before, we need to protect Apple’s intellectual property when companies steal our ideas.” It seems both Samsung and the Judge took some level of offence at this comment. Hence today’s ruling.
Judge Birss declined Samsung’s request to stop Apple making such comments noting that “they are entitled to their opinion.”
An opinion that comes with a rather heavy price.
The last thing any company wants to do is give their most feared competitor what amounts to free advertising on their web site, but that is exactly what Apple are being forced to do. Fortunately, Judge Birss is specifically referred to the UK site, sparing Apple the mortifying embarrassment of promoting Samsung on their primary apple.com site.
An appeal against the original ruling is pending, so it would be reasonable to assume that Samsung’s name will not be up in lights on Apple’s web site any time soon.
Oddly enough, most media outlets are noting that Apple has declined to offer any comment in regard to this ruling.